The ISM exhibition has been the most important event for confectionery professionals for 50 years. Nowhere else can you find such a variety of ready-made confectionery and chocolate products, snacks, breakfasts, as well as so many new ideas and creative solutions. New: in recent years, the theme of the exhibition has expanded due to new topics: sweet snacks, meat and fish snacks, fruit and vegetable snacks, muesli, honey, jams, tea, coffee. In 2019, 23 exhibitors from Ukraine took part, including Saadet Ukraine, which took part in this exhibition. The General Director, the founders of the company and the directors of the departments went to represent the company and demonstrate their own products. The company presented many types of confectionery products of its own production: surprise chocolate eggs, colorful dragees and chewing gum, which found its consumer in Ukraine and abroad. According to General Director Zharovsky Volodymyr Yaroslavovych, this is the best opportunity to present Saadet Ukraine on the international arena, share achievements and attract new partners. Participation in such events always inspires new ideas. This is a good opportunity to constantly keep abreast of developments, to be aware of new trends and tendencies of the international confectionery market.
